Client 01 : A Premium Beauty Brand ( Generative AI Approach) - Anonymised

For GlowFix, a Vitamin C serum brand, the objective was to cut through consumer skepticism in a crowded skincare market and drive first-time purchases. The challenge was clear: audiences distrust over-polished, filter-based beauty ads. I built the campaign logic around a 3-part funnel; problem-solution (“Your glow deserves more than filters”), social proof (“Loved by 50,000+ women in Dubai”), and urgency (“Buy 1, Get 1 Free; this week only”). My creative brief directed design toward authentic human photography, warm beige and ivory tones to signal premium accessibility, and clean conversion-focused CTAs. This strategic mix of authenticity, trust validation, and urgency reframed GlowFix as a results-driven brand and turned the ads into a growth system designed to lower hesitation and increase checkout conversions.

Client 02 : A Fintech Brand - Anonymised

For FlowPay, the goal was to differentiate from traditional banks by emphasizing instant settlement, transparency, and multi-currency support for SMEs. I distilled the core pain points; hidden fees, delayed settlements, and limited payout flexibility; and structured ad briefs to tackle them head-on: problem-solution (“Still paying hidden fees every month?”), efficiency (“Instant cashflow, uninterrupted business”), and trust at scale (“Trusted by 100K+ businesses”). To execute, I guided design toward fintech conventions: deep blue and teal gradients to signal authority, app UI overlays to build product credibility, and authentic small business owners (like bakers and café owners) to ground the ads in real-world relatability. The result was a creative set that combined functional trust (instant, transparent, multi-currency) with emotional payoff (freeing business owners to focus on growth, not chasing payments), positioning FlowPay alongside benchmark neobanks such as Wise and Revolut.

Client 03 : A Wellness Brand (Generative AI Approach) - Anonymised

For CalmSpace, a meditation app targeting stressed professionals, the objective was to drive installs by connecting emotional triggers with rational trust. I identified three key levers; stress and chaos as the pain point, social validation as the trust builder, and urgency through trial-based FOMO. Based on this, I structured ad briefs across three angles: problem-solution (contrasting external chaos with inner calm), social proof (“Join 1M+ people”), and urgency (7-day free trial with subtle countdown cues). To elevate execution, I directed design toward calming lavender–teal–midnight gradients, editorial serif headlines for a premium brand feel, and soft pill-shaped CTAs for approachability. This mix created ads that balanced emotional resonance with credibility, echoing Calm and Headspace but with a localized, growth-driven twist.

Client 04 : A Skill Based Gaming Brand

For Gameskraft, one of India’s leading real-money gaming platforms, the objective was to scale user acquisition while optimizing CAC in a highly competitive and regulated market. I identified critical challenges; high player drop-offs between install and deposit, rising paid media costs, and fragmented retention across titles. To address this, I structured growth plays around three levers: performance marketing at scale (Meta, Google, DV360) with optimized creative testing; funnel optimization (install → signup → activation → first-time deposit); and retention frameworks driven by RFM segmentation, community programs, and cross-title engagement. I guided campaign narratives toward aspirational yet trustworthy storytelling, pairing sports-led creative with clear bonus communication and strong trust signals (secure payouts, compliance messaging). The outcome: four major game launches delivered with predictable CAC, marketing efficiency improved by up to 65%, and player lifetime value lifted through community-led growth initiatives like India’s first RMG loyalty program, PowerPlay.