Top 3% Vetted By Toptal Fractional Growth Marketing Leader

Minhaz Hazarika — Fractional Growth Marketing Leader

I help growth-stage companies find what's actually breaking their funnel, and fix it. I build growth playbooks and own delivery across attribution, acquisition, and retention, with high-velocity data experimentation.

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Led growth at

  • Lenskart
  • SpacetoonGo
  • Immunefi
  • Zoomcar
  • Gamezy
  • Ludo Culture
  • WinStar Casinos

If any of these is you, we should talk.

  1. You’re spending more every month, and growth’s gone flat.

  2. You’re funding channels you can’t prove are working.

  3. Your growth team is busy, but the numbers won’t move.

  4. You’re paying to acquire users who leave before they pay back.

  5. You raised on a growth story, and now the numbers have to show up.

Selected work

Same problems.
Here’s how they ended.

About

I don’t hand you a deck and leave.

Minhaz Hazarika, fractional growth marketing leader

Over 14 years I’ve run growth for brands most people would recognize, and built a few from nothing. Somewhere along the way I stopped believing the problem was ever the budget. It’s almost always something quieter: a funnel that leaks, spend no one can trace, a team pointed at the wrong things.

So that’s how I work with founders. I don’t show up with a template or a deck of best practices. I get into the actual numbers, find where growth is really breaking, and own the fix.

USMENAIndiaSEA
EcommerceGamingFintechOTTRestrictedSubscription
B2CD2CB2B
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The difference

Fractional? Isn’t that just freelancing? No.

  • Owns the strategy and iterates till the outcome lands.
  • Owns the budget and maps every dollar to payback.
  • Owns a channel and owns the whole funnel.

FAQs

Before we talk, here’s what you’re probably wondering.

What is a fractional growth leader?

A fractional growth leader is a senior growth operator who runs your growth function part-time, without the cost of a full-time hire. Unlike a consultant who advises or a freelancer who executes a task, a fractional leader owns the outcome: setting strategy, running delivery, and staying accountable to the numbers, as an embedded part of your team.

How is a fractional growth leader different from an agency or a freelancer?

A fractional growth leader differs from an agency or freelancer in one word: ownership. A freelancer executes the task you scope. An agency runs campaigns from the outside, often optimizing their slice, not your whole funnel. A fractional leader embeds with your team, owns the growth outcome end to end, and is accountable to your numbers, like a senior hire would be, but part-time.

When should a company hire a fractional growth leader?

The right time is usually when growth has stalled or become unpredictable, but hiring a full-time CMO doesn’t make sense yet. Common triggers: spend is rising without matching growth, no one can prove which channels drive revenue, a growth team is busy but the numbers won’t move, or you’ve raised and need results fast. Fractional gives you senior leadership that does, without the full-time cost.

How much does a fractional growth leader cost?

A fractional growth leader is priced as a monthly retainer or hourly, scoped to how much of your growth function you need owned. The point is leverage: you get senior, experienced leadership at a fraction of a full-time hire’s cost, no salary, benefits, or equity. Exact cost depends on scope, so it’s worth a quick conversation.

What does working together actually look like?

It starts with a diagnostic: I get into your numbers and funnel to find what’s actually breaking, before anything else. From there I embed with your team, usually a few days a week, owning the growth priorities we agree on, setting strategy, running delivery, and reporting against the numbers. It’s an ongoing engagement, not a one-off project, and it’s built to leave your team stronger than it found them.

What kind of companies do you work with?

Mostly growth-stage companies that have real traction and real spend, but growth has stalled or become unpredictable. I work across consumer and B2B, with deep experience in gaming, subscription, e-commerce, OTT, fintech, and D2C, including regulated and hard-to-crack categories. Geographically, that’s spanned the US, MENA, India, and Southeast Asia. If you’re spending seriously on growth and can’t see clearly what’s working, that’s my sweet spot.

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